UX Research & Strategy
Discover
Interviews, surveys, usability tests and heuristic reviews that uncover
how people actually experience your product – then turn insights into
a clear, prioritised roadmap.
Studio Nexum AB
Nordic UX & Digital Studio
Digital experiences
people love to use.
Studio Nexum combines UX research, interaction design and modern web development to build smart, sustainable and user-centred digital products – from first insight to shipped experience.
From idea → product.
We partner from research and strategy all the way to implementation.
Ideal for startups, SMBs, agencies and public sector teams.
Product journey · 0 → 1
Studio Nexum delivery playbook
▲ +42% launch confidence
1
Discover
Interviews, audits & journey mapping to understand reality.
● Evidence over assumptions
2
Design & validate
Flows, prototypes and tests to shape the right solution.
● Tested with real users
3
Ship & evolve
Frontend implementation, design systems & optimisation.
● Measured & iterated
Services
From research to shipped digital products.
Studio Nexum offers end-to-end UX, UI and web development services. Every project is grounded in user insights, accessibility and long-term business value.
Ideal for SMEs, startups & public sector teams.
UX & Interaction Design
Design
Information architecture, flows, wireframes and high-fidelity prototypes
designed for clarity, speed and delight – across web and native experiences.
UI Design & Design Systems
Visual
Scalable UI kits, component libraries and design systems that keep your
product consistent, accessible and ready for rapid iteration.
Modern Web Development
Build
Frontend implementation of your product using modern frameworks,
performance best practices and clean, maintainable code.
UX Optimisation & Audits
Improve
Data-driven UX reviews, A/B-test support and continuous improvements that
lift conversion, retention and satisfaction on existing products.
Workshops, Talks & Advisory
Partner
Tailored workshops, UX coaching and strategic advisory to help your team
level up in product thinking, design culture and AI-powered workflows.
Process
A clear path from idea to impact.
Studio Nexum works with a structured yet flexible framework – keeping stakeholders aligned while giving space for discovery, iteration and creativity.
User-centred at every step. We start with people, not features. Research grounds the work, design explores the possibilities, and implementation delivers a robust, maintainable solution.
Engagements can be structured as fixed-scope projects or ongoing UX partnerships depending on your needs.
1–3 weeks
Discovery & research
2–6 weeks
Design, validate & refine
Continuous
Implementation & optimisation
Phase 01
Discover & align
Stakeholder sessions, UX audits, interviews and journey mapping to
define goals, scope and success metrics.
Phase 02
Design & validate
Concepts, flows and prototypes tested with users, iterated based on
feedback until the solution is clear and robust.
Phase 03
Build & evolve
Frontend implementation, design system handoff and ongoing UX
optimisation in partnership with your team.
Case studies
Example outcomes Studio Nexum aims for.
Every project is different, but the goal is the same: measurable, meaningful improvements for your users and your business.
Real metrics depend on your context.
B2B SaaS onboarding redesign
SaaS · UX · UI · FrontendMapping the current onboarding journey, simplifying key flows and introducing guided setup with in-product education.
Public sector self-service portal
Public · AccessibilityUser research with citizens & staff, accessible UI design and streamlined information architecture for a municipal service portal.
Digital products · Coming soon
Tools and systems built on real projects.
Over time, Studio Nexum plans to release digital products – from UI kits to courses and plugins – created from real-world consulting work.
Perfect for teams who want to move faster.
In development
Studio Nexum UI Kit
A modern, accessible component library for Figma tailored to product teams who want a cohesive, Nordic-inspired design language.
Launch planned: 2025–2026
Planned
Practical UX courses
Online training built around real case studies – from running interviews to setting up a sustainable design system.
Ideal for designers, devs & founders.
Planned
Designer & developer plugins
Tools that automate repetitive work in design and frontend workflows, so your team can focus on solving meaningful problems.
Available via Figma & dev ecosystems.
Studio
About Studio Nexum AB.
Studio Nexum is founded and run by Adam El Jabaoui – a UX, UI and frontend consultant with experience across research, design and implementation.
Vision & focus
The vision is to be a leading Nordic design & IT consultancy for user-centred digital development – creating products that make life simpler for both organisations and the people they serve.
Studio Nexum can help your team:
- Turn complex services into intuitive journeys.
- Connect UX research directly to product decisions.
- Design and implement accessible interfaces.
- Establish design systems & UX practices.
Capabilities
The studio combines expertise in UX research, interaction design, visual design, frontend development and digital product strategy – with a strong focus on collaboration and clear communication.
UX research
UX & UI design
Interaction design
Frontend development
Design systems
AI-assisted workflows
Workshops & facilitation
Digital marketing & analytics
Contact
Let’s explore what we can build together.
Share a bit about your context, and Studio Nexum will get back to you to schedule a call and outline possible ways of working.
Project, partnership or just curious – all welcome.
Studio Nexum is currently open for new collaborations with startups, small and medium-sized companies, agencies and public sector teams.
Typical engagements range from UX audits and design sprints to long-term product partnerships. Communication can be in Swedish or English.